m.Net Corporation has recruited digital-marketing strategist Scott Johnson as Chief Marketing Officer to drive product development, marketing, and sales.

In his previous role as marketing director of News Digital Media, Scott was responsible for the growth of high-profile products such as news.com.au, FoxSports, Carsguide, and CareerOne, as well as launching the Truelocal and News Digital Media brands. Before joining News, Scott held a variety of senior marketing management roles with Singtel Optus, launching key products in the TV, broadband content and corporate divisions.

“With advanced mobile marketing services set to reach $250-300 million in Australia alone by 2010, Scott's experience is an ideal match with the company mission,” said m.Net CEO Horden Wiltshire.

Wiltshire continued, “We are undergoing a period of consolidation and growth, having established our brand as the leading mobile solutions company in Australia. The ability to identify and exploit new market opportunities is essential to m.Net's ongoing innovation and differentiation is this dynamic marketplace. “Scott has a proven ability to take complex new products in the media and ICT industries to market. He is an expert negotiator with specific expertise in digital technologies and a thorough understanding of growing digital brands.”

Johnson sees a very positive outlook for m.Net's expansion into new territories.

“m.Net is building on a platform of success in Australia as a technical leader in mobile infrastructure and services, and as a mobile-marketing-services company with deep knowledge of industry trends through its world-class market research division,”

“I look forward to assisting m.Net to build on this strong global credibility to take advantage of prevailing market conditions in mobile that simply could not be better,” said Johnson.

Johnson holds a Bachelor of Applied Science (Computing Science) and Master of Business Administration (International Business) and is recognised as a Certified Practicing Marketer by the Australian Marketing Institute.

Focused on the needs of major media organisations, telecommunications carriers, and their advertising clients, m.Net is Australia's leading mobile-solutions company. Visit www.mnetcorporation.com for more information.