Yahoo!7 has appointed m.Net Corporation as its provider of mobile marketing and distribution solutions.

Under the three-year agreement, m.Net will distribute content from Yahoo!7, Seven Network, and Pacific Magazines, with a particular focus on video.

m.Net Chief Marketing Officer Scott Johnson said that m.Net would work seamlessly with Yahoo!7 as part of its sales and marketing team to provide mobile solutions support for advertisers.

“This continued investment signifies Yahoo!7’s confidence in the mobile advertising marketplace, which is set to reach $350 million in Australia alone over the next two years,” Mr Johnson said.

m.Net will continue to manage the Home & Away WAP site through carrier portals; oversee the existing Mobile Value Added Services marketplaces; and provide quality assurance and certification for Y!7 mobile products.

Yahoo!7 CEO Ian Smith said, “Yahoo! is an early and aggressive leader in the mobile monetization market with live services in place and established partnerships across the world. 

“We’re excited to be localising this effort with one of Australia’s leading mobile industry experts, m.Net, to deliver compelling media solutions for our clients, and provide innovative and engaging mobile experiences for our 5.1* million users that visit Yahoo!7 monthly”, concluded Mr. Smith.

* Source: Nielsen//NetRating NetView, June 2007

Yahoo!7 is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers.  Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities.

www.yahoo7.com.au


m.Net Corporation is Australia's leading provider of managed advertising , content and development services over mobile networks for major media organisations and telecommunications carriers and their advertising clients. 

m.Net’s proprietary mobile marketing platform enables clients to exploit mobile opportunities either directly or via fully managed solutions. Its world-class research team offers deep insights into mobile consumer behaviour and drives outstanding results for clients’ mobile initiatives.

The company provides services for competitions and advertising promotions to properties such as 7’s Dancing with the Stars and It Takes Two, as well as providing infrastructure, content and market research for Telstra’s Caller Tones ringback service. 
  
m.Net Corporation was established in 2001 by a large consortium consisting of multinational, national and local companies, the three SA universities and the Adelaide City Council. 

m.Net is an independent company with a diverse range of shareholders including Yahoo!7, Alcatel Australia, Austereo and Telstra Corporation.

www.mnetcorporation.com